The Secret Celebrities Are Keeping: Why NAD+ Is the Hottest Wellness Fix in L.A.
There’s always some new miracle trend sweeping through Los Angeles—but every once in a while, one actually earns its hype. Meet NAD+. It's the secret weapon behind some of the most energetic, radiant, and sharp-minded A-listers in the city—and it’s not just for the rich and famous anymore.
From Beverly Hills IV drips to discreet home wellness lounges, NAD+ has become the not-so-secret sauce fueling elite energy, focus, recovery, and even anti-aging. And the buzz isn’t all talk—this molecule has real science behind it. Whether you're curious about how it works or just wondering what Gwyneth and the Kardashians are raving about, here's what you need to know.
So, What Is NAD+?
Let’s break it down: NAD+ stands for nicotinamide adenine dinucleotide. It’s a coenzyme found in every living cell, and it's absolutely vital to life. Your body uses NAD+ to power metabolism, repair DNA, fuel brain activity, and convert food into usable energy. In simple terms, NAD+ keeps your cells young and running smoothly.
But there’s a catch: as we age, our natural levels of NAD+ plummet. That means slower recovery, foggier thinking, lower energy, and faster aging—basically, all the stuff we’re trying to avoid.
Enter: NAD+ therapy.
Why Are Celebs Hooked on NAD+?
Hollywood’s obsession with staying youthful isn’t new. But NAD+ therapy has become the wellness edge that insiders actually use—and don’t always talk about. It’s not a gimmick. It’s a full-body, cellular-level upgrade.
Top reasons celebs love it:
Cellular Detox & Recovery: After long flights, award shows, or wild weekends, NAD+ helps flush toxins, speed recovery, and restore clarity.
Mental Clarity & Focus: Creative performance demands a clear head. NAD+ boosts mitochondrial function, which improves brain power and concentration.
Anti-Aging Support: It helps repair DNA, reduces oxidative stress, and supports collagen production. Translation: better skin, better mood, better sleep.
Everyone from actors to athletes is getting hooked up to NAD+ IVs in private clinics or behind the scenes at events. And while they may play coy on camera or behind closed doors, they’re making it a regular part of their health regimen.
3 Fun Facts About NAD+ You Didn’t See Coming
It’s Older Than Dinosaurs
NAD+ is so essential, it’s been around for billions of years. We’re talking evolutionary deep-time. Every living organism—from bacteria to humans—depends on it.It's Like Rocket Fuel for Your Mitochondria
NAD+ is the key player in turning food into energy. No NAD+, no power. Your mitochondria—your cells’ power plants—can’t do much without it. That’s why fatigue and sluggishness often point to depleted NAD+.There’s a Nobel Prize Involved
Research connected to NAD+ helped win the Nobel Prize in Chemistry in 2015. Scientists uncovered how our cells repair DNA, a process that heavily relies on NAD+. This isn’t fringe science—it’s the kind of discovery that reshapes medicine.
L.A. Can’t Get Enough of It
Los Angeles has always been ahead of the curve when it comes to wellness. From green juices to infrared saunas, if it makes you look or feel better, L.A. is on it. But NAD+? It’s in a league of its own right now.
You’ll find it at:
Exclusive IV Clinics: Boutiques in West Hollywood, Beverly Hills, and Venice are offering high-dose NAD+ infusions with concierge-style service.
Biohacking Lounges: NAD+ is a staple for anyone serious about performance optimization.
Home Setups: Yes, some celebrities are having NAD+ IV therapy administered in the privacy of their own homes, complete with medical staff.
Even local fitness trainers, startup founders, and sleep-deprived creatives are booking regular NAD+ appointments. It’s gone mainstream, but in an elite kind of way.
What Does NAD+ Therapy Feel Like?
Here’s the honest truth: it’s not like caffeine. You don’t feel a jolt. It’s more like flipping the lights back on after being in a dim room. People report sharper thinking, deeper sleep, better workouts, and a general feeling of being on again.
Some experience a little flushing or a warm sensation during the IV, but it’s temporary and easily managed. In fact, most people relax or meditate while getting their dose.
Is It Right for You?
If you’re feeling drained, foggy, or like your body isn’t bouncing back the way it used to, NAD+ might be worth looking into. It’s not a silver bullet, but it is one of the most promising, science-backed tools in the modern wellness arsenal.
Even one session can give you a noticeable lift, but regular treatments may unlock long-term benefits like:
Better cognitive function
Improved metabolism
Youthful skin and tissue support
Reduced anxiety and burnout
Faster recovery from stress, workouts, and travel
It’s especially useful if you’re pushing hard in life—mentally or physically—and want to stay ahead of the crash.
In a city built on performance, image, and stamina, it’s no surprise NAD+ is having a major moment. It’s not just another celebrity trend—it’s the behind-the-scenes secret that’s helping people in the know stay sharp, healthy, and resilient.
Whether you’re chasing clarity, longevity, or just a stronger sense of well-being, NAD+ might be the reset button your body’s been waiting for. And if you’re in Los Angeles, you’re in the perfect place to try it.
Ready to see what the buzz is about?
Jana Short—editor-in-chief
